India, Aug. 29 -- Typically, a designer's new collection is showcased through a fashion show where models catwalk the ramp wearing the designer ensembles. However, have you ever heard of dancers and artists donning those outfits and performing on stage? Designers Asha Gupta and Gautam Gupta of Asha Gautam label, in a first-of-its-kind concept, launched their new collection , Noor Jehan , through a classical dance performance, performed and choreographed by Kathak impresario Shovana Narayan, with the queen as their muse.

Weaving a story of love, the Kathak performance saw the journey of Nur Jahan to becoming the favourite wife of Mughal emperor Jahangir. It showcased how she devoted her entire life to loving the Emperor and how that becam...