New Delhi, Feb. 20 -- The Maha Kumbh festival in the holy city of Prayagraj is estimated to have generated over Rs 3 Lakh Crore ($360 Billion) in business through goods and services, making it one of India's largest economic events. According to the Uttar Pradesh government, more than 53 Crore devotees have already taken a holy dip in the sacred waters, with millions continuing to visit daily. It is projected that nearly 60 Crore people will participate in the ritual by February 26. The Mahakumbh, which occurs once every 144 years, is being held in Prayagraj from January 13 to February 26, attracting millions of devotees over the six-week period.

According to the Confederation of All India Traders (CAIT) Secretary General and Chandni Cho...