India, July 4 -- The traditional notion of transactional consumerism is now being replaced by immersive and leisure-led engagement. As per the report titled Retail Level-up - The Entertainment Edition, on average, over 65 per cent of respondents preferred to focus solely on entertainment experiences or combine them with food and beverages (F&B). This highlights how consumers today are not merely walking into malls to shop; they're coming to explore, unwind, and connect. The post-pandemic era has brought a significant cultural transformation, evolving lifestyles, and a desire for exclusive experiences. Consumers now seek retail destinations that serve as social meeting places.
This has led to a growing demand for retail developments that pr...