New Delhi, May 16 -- Researchers at the Indian Institute of Management (IIM), Lucknow have studied the impact of birdwatching on tourists and whether it can be used to promote environmentally-responsible behaviour.
Published in the prestigious 'Tourism Recreation Research' journal, a paper co-authored by Anirban Chakraborty, Associate Professor, IIM-Lucknow, and Debankur Saha, Assistant Professor, IFMR Graduate Business School, Krea University, investigates how birdwatching creates an immersive nature experience for individuals and motivates them to act in an environmentally-conscious manner.
According to officials, the study is crucial for stakeholders to design policies that promote sustainability and environmental stewardship.
The res...