India, March 14 -- About the Book

The Online Effect

Author: Sanjeev Singh

Publisher: Bloomsbury India (2024)

Price: Rs 479/-

In The Online Effect, Sanjeev Singh, a seasoned journalist and academic, delves into the intricate relationship between social media and political communication in India, offering a compelling narrative that is both scholarly and accessible. With a sharp analytical focus on X (Formerly Twitter) influence on electoral outcomes, Singh presents the fascinating story of the Singh-Srivastava Vote Predictor (SSVP) model, a groundbreaking tool he co-developed with data

scientist Rishabh Srivastava. The preface sets the stage with a personal anecdote, recounting Singh's early encounters with X and its transformative p...