India, Oct. 30 -- India's natural farming movement has made considerable success on the supply side, with policies, pilots, and farmer trainings gaining traction. However, a key pillar - consumer demand - remains underdeveloped, thus preventing it from reaching its full potential. In the absence of a strong market pull that is supported by visibility, trust, and affordability, the natural farming ecosystem risks a crash before it takes off. The next chapter must be led not only by farmers and governments, but also by individuals, civil society, and ethical businesses capable of shaping a trustworthy demand-side landscape.

Grassroots and civil society-led models are developing viable alternatives to certification-based systems across Indi...