India, Jan. 29 -- Quite often we hear civil services aspirants and toppers revealing that they stayed off all social media platforms for a considerable time as they prepared for the prestigious exams. But have you heard of aspirants getting hooked on to Instagram, of all platforms, for preparing for one of the most challenging entrance examinations in India?

"Well, nearly 3.50 lakh followers are doing just on the UPSC Guide page that started off as a simple idea on Instagram. "It is now one of the most favourite social media pages among UPSC aspirants," says Abhijeet Nikam, founder, UPSC Guide.

UPSC Guide also disperses its various courses through video lectures, chatroom discussions, webinars, one-to-one assistance through Skype, phone...