Lucknow, March 4 -- After the COVID-19 pandemic, food habits in India and across the world have undergone a significant transformation. According to a recent report by Germany's Federal Ministry of Food and Agriculture (BMEL), three out of four people now prefer regional flavours, considering them to be of higher quality. This growing trend has prompted many renowned companies to focus on locality with diversity, catering to consumer demand for authentic, regionally sourced food products.

This evolving trend presents a strong opportunity to advance the vision of 'Vocal for Local' and 'Local to Global', particularly in agriculture and food processing. Uttar Pradesh, with its rich agricultural diversity and natural/organic farming practices,...