India, Nov. 18 -- The Delhi Metro Rail Corporation (DMRC) on Monday announced plans to scale up its co-branding programme across its system, aiming to leverage high-traffic stations for better brand visibility and improved commuter engagement.
According to DMRC, in the co-branding rollout, 141 stations across its network - on the Red, Yellow, Blue, Green, Violet, Pink, Purple (Magenta), and Grey lines - have been identified for exclusive rights, according to the DMRC.
The draft licence agreement released by the corporation outlines how selected stations will be made available for exclusive co-branding rights. The agreement stipulates detailed conditions on tenure, fees, design approvals, and structural compliance. Under the terms, license...