India, Sept. 25 -- Durga Puja has evolved into one of India's most powerful consumer moments, prompting corporates across categories to treat West Bengal's grand carnival as both a cultural celebration and a high-impact marketing platform.

From staples, tea and personal care to fashion, footwear, lighting and even technology, brands are blending tradition with innovation to win visibility and forge long-term consumer bonds.

With festive footfalls running into millions and discretionary spending peaking, companies are rolling out on-ground activations, themed campaigns and product launches, using the Puja season not merely for immediate sales but to deepen emotional connect with consumers in Bengal and beyond, experts said.

This season,...