India, Nov. 15 -- The trends from Bihar's vote count have thrown the spotlight on the NDA's calibrated, data-led campaign architecture-and at the centre of this strategy is Madhya Pradesh Chief Minister Mohan Yadav.

His targeted outreach across Bihar's competitive constituencies is emerging as one of the most consequential factors in the alliance's strong early performance. NDA-backed candidates are leading in 21 of the 25 seats where Yadav campaigned, a statistic that party strategists view as evidence of his growing electoral traction beyond Madhya Pradesh.

Yadav's campaign in Bihar was designed as a tactical intervention rather than a symbolic visit. The brief was clear: energise voter groups that had remained politically dormant, cr...