Bhopal, March 30 -- The "Jal Ganga Samvardhan Mahabhiyan" (Water Conservation Campaign) will be launched in Madhya Pradesh on Gudi Padwa, March 30, to save every drop of rainwater. Chief Minister Dr. Yadav will formally inaugurate the campaign at the Kshipra River in Ujjain with Varun (Water God) worship and Jalabhishek (Water Offering).

This statewide campaign will continue for more than 90 days during the summer season, concluding on June 30. During this period, CM Dr. Yadav will inaugurate a new water conservation structure every day. The initiative aims to improve groundwater levels and promote awareness about water conservation under the principle: "Save every drop of water to sustain life."

The Madhya Pradesh government is committed...