India, Jan. 22 -- For those who belong to an older generation, a news on the news platforms was a cause for nostalgia, and for things gone by. Sony, the Japanese electronics giant, sold off its TV and consumer electronics business, which includes the iconic brand, Bravia, to a Chinese conglomerate, TCL. For decades, TCL wanted to break into the premium consumer electronics and white goods market the way the Japanese, Germans, Korean, and other nations did. So far, before the Sony deal, TCL was immensely successful only in the low value-added, and low-cost product and brand categories.

However, the acquisition of Bravia and the legendary Sony name will add tremendous heft and value to the Chinese brand portfolio, and operations. This brin...