Mumbai, May 4 -- In a unique initiative to promote public awareness for railway safety, Indian Railways has entered into collaboration with the children fame and a household cartoon series 'Chhota Bheem'. The partnership was flagged off during the ongoing WAVES in Mumbai which was inaugurated by Prime Minister Narendra Modi on Thursday.

This strategic collaboration aims to harness the wide appeal of the Chhota Bheem franchise to effectively communicate essential messages on railway safety and responsible behaviour in railway premises, particularly targeting younger audiences and families. Characters such as Chhota Bheem and his family will be used across various media formats including print, digital, television, radio and physical insta...