India, Sept. 3 -- To understand consumer interest in sustainable materials and their current knowledge, Lenzing Group (Lenzing), a global leader in sustainably produced wood-based specialty fibers, announced findings from its global consumer perception survey. It assessed the perception and behaviour of the conscious consumer towards sustainable clothing, home textiles and raw materials.

A total of 9,000 respondents across nine countries aged between 18 and 64 were surveyed using online questionnaires. The report provided a glimpse into consumer habits towards pursuing a sustainable lifestyle, their knowledge of the raw materials and home textiles, their perception towards the brands and preferred product descriptions. The survey also re...