India, Dec. 12 -- As Delhi's skyline fades behind layers of haze, BSES has rolled out a high-impact social media campaign that transforms concern into collective responsibility. Launched across digital platforms-Facebook, X (formerly Twitter), LinkedIn and Instagram-under the hashtag #CleanAirWithBSES, the campaign comprises multiple sets of evocative creatives and short-format videos, each spotlighting how everyday choices directly impact the air we breathe.

Through a series of powerful visuals depicting Delhi's iconic landmarks, neighbourhoods and streetscapes increasingly enveloped in smog, BSES urges citizens to rethink mobility and energy habits. Several creatives make a compelling case for switching to electric vehicles, highlighti...