India, Dec. 26 -- Bollywood continued to dominate the OTT this year as Indian audiences watched a wide range of films on it from classics like Amitabh Bachchan's Don and Raj Kapoor's Mera Naam Joker to Aamir Khan-fronted Sarfarosh and Sanjay Dutt's Munna Bhai MBBS - with a strong focus on post-2000 Hindi blockbusters.
It reflected growing preference for legacy films and restored classics. This trend was mentioned in 'The Ultra Media OTT Insights Report 2025', which offered a comprehensive, data-led view of how Indian audiences consumed digital content this year. Ultra Media & Entertainment Group released this report.
According to it, era-wise consumption patterns in 2025 favoured post-2000 Hindi blockbusters, which emerged as the strong...
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