India, Nov. 15 -- Speed and simplicity in getting the loans is more important than the interest rates as the deciding factors for the consumers. According to a survey by Paisabazaar, India's largest marketplace for consumer credit, which was conducted among more than 10,200 respondents across the country, 42 per cent of the borrowers chose the lenders primarily for quick disbursals and easy processes, while 25 per cent prioritised lower interest rates. The findings underline a clear shift in borrowers' behaviour convenience and digital accessibility in shaping loan decisions compared to costs and interest rates.

A majority 80 per cent of the respondents said that they preferred guided digital platforms for comparing and applying for loan...