India, Feb. 13 -- Anthropic, the San Francisco-based AI firm behind the Claude chatbot, moved from being discussed as a "model builder" to being treated as a potential challenger to the economics of established enterprise software. This came after releases aimed at automating professional workflows, alongside a high-profile campaign that positioned Claude as an "ad-free" tool. Founded in 2021, and structured as a public benefit corporation, it built the Claude family of large language models, and marketed them for work use-cases such as writing, coding and document-heavy tasks. It was highly successful.

Recently, Claude and Anthropic came into the limelight when it dramatically and caustically opposed its rival, Sam Altman's ChatGPT's mo...