India, Nov. 24 -- The India middle-class buyer generally come in several types. There is a section that is extremely brand conscious. Being wealthy and rich, it opts for the topnotch global brands that cost in lakhs. A handbag for Rs 2,00,000, or more, or a luxury watch for Rs 1,00,00,000, or more. One hears of the big fat Indian wedding, where hundreds of millions are spent without batting an eyelid, or looking at the costs. There is another section, which is pragmatic. It is brand conscious, but hunts for bargains, and discounts. It earns decently, but does not wish to blow up the money. It wishes to save, and spend on crucial assets like a large home, gold, and jewellery. There is now a section that has emerged between these two. On so...