India, Sept. 26 -- The BJP on Thursday launched a three-month long nationwide campaign to promote the use of swadeshi products. These products include all items manufactured in India, including by foreign companies, as swadeshi.
During this campaign, that started today on the birth anniversary of Deen Dayal Upadhyay and will end on the birth anniversary of Atal Bihari Vajpayee, the BJP members will approach households to use swadeshi products and organise several programmes to promote the cause. While Upadhyay is a key party ideologue, Vajpayee was the first BJP prime minister.
Addressing a press conference, BJP national general secretary Arun Singh said "har ghar swadeshi" (swadesh in every house) is central to building an "Aatmanirbhar ...