India, Feb. 28 -- Social media was once a game-changer for brands looking to engage with their audience. It gave businesses a direct line to customers, fostering real conversations and community building. But in the age of AI-driven content, that dynamic is shifting. From content to images to news, AI-generated material is so scarily real that audiences are beginning to question everything they see. Was that viral image doctored?

Is that news article genuine or just AI-generated clickbait? This scepticism has led to a trust crisis-where audiences are unsure if they are interacting with real content or an automated illusion. Naturally, now the audiences are sharper, more discerning, and less tolerant of inauthenticity. They can spot a rob...