New Delhi, Feb. 23 -- Several advertisements featuring celebrities like cricketer Mahendra Singh Dhoni, Bollywood star Ajay Devgan, actress Shilpa Shetty have been found to making misleading and false claims.

Bollywood star Ajay Devgn's ad for Dabur Babool Ayurvedic Paste and Hindustan Unilever's (HUL) campaign for Rexona Whitening were among the marketing efforts found as "misleading". Similarly, cricketer Mahendra Singh Dhoni's ad for Orient Electric found misleading by Advertising Standards Council of India (ASCI).

According to ASCI, the Dabur campaign on television and Youtube had a message in Hindi which alleges that ordinary white toothpastes are cheating consumers and the cheating will stop by using its toothpaste. "The advertiseme...