India, June 22 -- At first glance, Falsa appears to be a fashion label. But spend a few minutes inside their store and it begins to feel like something else entirely, a personal gallery, a quiet sanctuary or perhaps a living sketchbook. Founded by Pavneet Kaur and Pooja Modi, Falsa is rooted in a deep connection with art, emotion, and memory. The visual philosophy of Falsa is deeply intimate.

The founders are painters themselves and their creative instincts begin not with fashion boards, but with brushstrokes. The walls of the store are painted by hand, resounding a kind of personal ritual. The ceiling takes cues from traditional design, anchoring the space in culture while the rest of the interior invites curiosity. Every element is pla...