India, Aug. 17 -- * How has fashion consumption changed over the years?

In India, fashion was created through local tailors in small towns, who crafted personalised styles. As industrialisation and foreign brands paved their way to the country, we started looking towards fast fashion in the market. The young consumers were largely attracted. However, over the last few years, with the garment industry creating awareness, their is more thought into what we leave behind as a brand. The fashion industry is showing the sustainable way to the consumers. We are the ones sitting close to craft clusters and natural materials. It is our duty to create fashion, which is classic, sustainable and doesn't die with any season, especially handcrafted th...