New Delhi, Feb. 23 -- When the entire nation went into the Covid-induced lockdown since March 2020 adversely impacting the economy, Telangana-based Mulukanoor Women's Cooperative Dairy (MWCD) walked an extra mile: it continued procuring milk from its not-so privileged women members in rural belt to ensure that they do not feel the pinch of the pandemic.
It was not an easy task, though. Not only the family members of the over 24,000 women members of MWCD were to be convinced to continue supplying milk to the cooperative at their collection centres, but also the reluctant transporters who refused to carry milk from procurement points to the processing plant, citing safety issues.
"We conducted an awareness programme along with doctors to co...