India, May 17 -- Healthcare communication is undergoing a seismic shift, and the stakes couldn't be higher. Misinformation is flooding the digital landscape-studies show 52 per cent of online health content contains inaccuracies, according to a 2023 Journal of Medical Internet Research report, while 19 per cent of AI-generated health content harbours errors, per a 2024 Nature Medicine analysis. Globally, the healthcare industry spends a staggering $8.3 billion annually on content creation (Statista, 2024), yet patients still struggle to find reliable, timely, and personalised information.
Meanwhile, healthcare professionals are bogged down, dedicating 35 per cent of their time to drafting and reviewing content instead of caring for patient...