India, April 8 -- Last year in July, the Union Government launched a Scheme of selling chana dal at a subsidised rate under the Bharat brand call it Bharat Chana. This was followed by launch of Bharat Atta in November 2023 and Bharat Rice in February 2024,

Under the Scheme, the Food Corporation of India (FCI) - a central agency whose prime responsibility is to procure, store and distribute food grains to meet the needs of beneficiaries covered under the National Food Security Act (NFSA) - buys the cereals from the farmers and sells to the National Agricultural Cooperative Marketing Federation of India (Nafed), National Co-operative Consumers' Federation of India (NCCF). The Nafed/NCCF make these available to the consumers at a price that...