India, Nov. 25 -- India's life insurance landscape is undergoing structural shifts. More families move beyond plain vanilla term plans, and embrace more holistic protection through riders, and add-ons. According to a new report by Policybazaar, the adoption of add-ons such as accidental death benefit (ADB), accidental total permanent disability (ATPD), critical illness (CI), and waiver of premium (WOP) rose sharply across key segments. South India leads this transformation.

The report shows a clear regional divergence between the north and south. Rider attachments in the South average 45-47 per cent, which is more than double of the North's 21-23 per cent. This surge is driven by ADB and ATPD add-ons, which indicates a higher awareness a...