A nudge in the right direction
India, Oct. 19 -- The concept of "nudge", presented by Nobel laureate Richard Thaler, is a relatively subtle policy shift that encourages people to make a decision. It is about making it easier for citizens to make a certain choice in their broad self-interest. It is interesting to see how Thaler's novel change-management concept is being taken forward at such a mega scale in public life in India. That nationalism could be a tool to nudge people for a targetted behavioural pattern is a fresh and interesting revelation. Leveraging it as an influencing tool in policy-making and wider political action is unique. The idea of nationalism in recent times has received traction with a strong intent for mass persuasion and influence in matters of go...
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