India, July 6 -- On my birthday this year, I received a bottle of Royal Velvet Body Lotion from a brand I hadn't heard of before - Jugni. The lotion, infused with saffron, rose, and sandalwood, came in a glass bottle marked 100% Natural. Conscious. The scent was delicate, the texture luxurious, and something about it felt deeply personal, as though it had been made with care.

I've been the kind of girl who, as a teenager, mixed turmeric, saffron, and rose water in small bowls in search of simple rituals that felt pure. Jugni's lotion felt like it was made for someone like me - with a certain intention, a quiet promise in every drop.

It wasn't long before I started noticing Jugni elsewhere - at Sienna Cafe in Kolkata, where its glass bottl...