India, April 25 -- At the recently concluded Goafest 2019, Muthoot Finance's 45-day mega activation effort at the Prayagraj Kumbh 2019 called 'Muthoot Vishwaas Ki Tijori', bagged the Silver Medal at the Abby Awards 2019. Abhinav Iyer, DGM (Marketing and Strategy) accepted the award on behalf of the brand.

Partnered with Radio Mirchi, 'Muthoot Vishwaas Ki Tijori' offered technology-enabled, free locker services for all devotees. This is for the first time in the history of the Kumbh Mela, that locker services were offered to all visitors to keep their personal belongings safe before they proceed to have their holy dip.

It was observed that more often than not, people coming for the festival found it a major challenge to keep their valuab...