Manila, Jan. 27 -- More foreign tourists are expected to visit the Philippines after the Tourism Promotions Board (TPB) generated a record PHP436.3 million in sales leads at the ASEAN Tourism Forum (ATF) 2025 Travel Exchange (TRAVEX) in Johor Bahru, Malaysia on Jan. 15-17.

In a news release on Monday, the TBP Philippines said the figure represents an 8.38 percent increase from last year's participation.

"The record-breaking sales leads reflect not just the interest in our destinations but also the trust international buyers have in the Philippines as a tourism hub, which represents a strong foundation for sustained collaboration and growth in the years to come," TPB Philippines chief operating officer Maria Margarita Montemayor Nograles...