Manila, April 4 -- President Ferdinand R. Marcos Jr. on Friday emphasized the importance of promoting Filipino native delicacies and cuisines for "experiential tourism."

This, as Marcos led the nationwide kick-off celebration of the 2025 Filipino Food Month here at the Quezon Provincial Capitol.

"Mahalaga ang lahat ng ito sa ating isinusulong na tinatawag na experiential tourism. Anong ibig sabihin niyan? Ang nauso ngayon sa pagka-tourist, ayaw naman ng turista na pumunta lang sa ilang lugar, uupo lang sa tabi ng dagat, magbabasa ng libro, walang ginagawa (All of this is important to what we are promoting, which is called experiential tourism. What does that mean? The trend in tourism today is that tourists don't want to just go to so...