SAN JOSE DE BUENAVISTA, May 3 -- News and Information Bureau (NIB) chief Luis Morente emphasized the importance of fair and truthful reporting on Thursday, the eve of World Press Freedom Day.

Morente, who also supervises the state-owned Philippine News Agency (PNA), reminded Communication students of the University of Antique (UA) to always remain truthful as it is essential in establishing credibility in the media industry.

"Let us not be one-sided. Let us conduct more interviews to create credibility in our articles," said Morente, guest speaker of the Bachelor of Arts Communication Day post-activity event with the theme "Strategies in Ensuring a Successful Career in the Media Industry."

To achieve balanced reporting, Morente stresse...