Manila, June 3 -- London-based brand valuation firm, Brand Finance, has named low-cost carrier Cebu Pacific (CEB) as the fastest-growing in its 2025 report on the most valuable and strongest Filipino brands, the airline announced on Tuesday.

"Cebu Pacific's recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations but also the trust and loyalty of our passengers," CEB Chief Marketing and Customer Experience Officer Candice Iyog said in a statement.

Brand Finance surveyed over 175,000 respondents to assess their perception of more than 6,000 brands worldwide. Survey results ...