Manila, Feb. 11 -- Former senator Panfilo Lacson emphasized the 3Ms of Ilocanos that he considers essential to nation-building -- masinop (frugal), masipag (industrious) and matapat (loyal) - as he kicked off his comeback bid in Laoag City, Ilocos Norte on Tuesday.

Speaking at the Alyansa Para sa Bagong Pilipinas campaign rally, Lacson said such values have long defined Ilocanos and could serve as a blueprint for a better future for Filipinos.

"When I visit Ilocos Norte or any part of the Ilocos Region, three traits come to mind - frugality, industriousness, and loyalty," he said in Filipino. "Ilocanos are hardworking and frugal to secure a better future for their children and above all, they are loyal."

Lacson also pointed to three Il...