Manila, Feb. 25 -- A total of 30 homegrown micro, small, and medium enterprises (MSMEs) and farmer-entrepreneurs generated almost PHP300,000 in cash during a one-day selling event at the Kartilya ng Katipunan beside the Manila City Hall on Feb. 21, 2025.

"(Despite) limited stocks brought by our partner-MSMEs and farmers during the one-day selling event, their sales report hit almost PHP300,000," Elma Gabriel, head of the Ilocos Norte MSME Office, said in an interview late Monday afternoon.

To help more Ilocos Norte MSMEs and farmers expand their market reach outside the province, the Ilocos Norte government led by Governor Matthew Joseph Manotoc and the City of Manila represented by Mayor Honey Lacuna signed a producer-to-consumer (P2C)...