Manila, June 23 -- The Department of Trade and Industry (DTI) said the Internet Transactions Act of 2023 (ITA) is now in full effect following the end of its transitory period on June 20, making strict new rules and potential liabilities immediately enforceable for all online merchants and digital platforms.

In a statement on Monday, DTI said the act now empowers the agency to issue takedown orders against online listings for illegal goods or services. Digital platforms can also be held solidarily liable with sellers for violations if they fail to act on illicit activities on their sites.

Effective immediately, all e-marketplaces, e-retailers, and online merchants must disclose the price, brand name, description, condition, and the sell...