MANILA, Nov. 19 -- Low-cost carrier Cebu Pacific has been named the "strongest airline brand in the ASEAN (Association of Southeast Asian Nations) region" by brand valuation consultancy Brand Finance, during a recent awarding ceremony in Singapore.

"We are honored by the trust given to us, and we remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region," Cebu Pacific Chief Marketing and Customer Care Officer Candice Iyog said in a statement on Wednesday.

The recognition reflects the airline's consistent efforts to make air travel more accessible while strengthening customer trust and loyalty through service improvements, digital transformation, and community engagement.

"Be...