Mumbai, Nov. 18 -- At an award ceremony, Dinesh Vijan revealed an ambitious long-term plan centred on expanding its horror-comedy universe. He announced that the studio will roll out seven new horror-comedy films over the next five years, reinforcing its commitment to building scalable, franchise-led IP.

Speaking at an event, Vijan explained that audience-friendly universes grow best when they're not overextended. "The sweet spot is three to four films over a few years," he said, emphasising that Maddock is focused on nurturing franchises that endure, rather than reacting to short-lived industry patterns.

Despite several big-ticket films underperforming recently, Maddock's culturally rooted stories - ranging from comedies to folklore-in...