Mumbai, Dec. 17 -- Saregama India Ltd said on Tuesday it has entered into a strategic partnership with filmmaker Sanjay Leela Bhansali's Bhansali Productions Pvt Ltd, anchored by an equity investment by the music and entertainmentcompany.

The deal brings together Bhansali Productions' film and OTT content capabilities with Saregama's music and live events business, as the company sharpens its focus on partnerships rather than in-house film production.

As part of the arrangement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula. Saregama said the structure would ensure a steady pipeline of premium film music while eliminating competitive bidding and helping...