Mumbai, Oct. 2 -- Indian superstar Ajay Devgn joined hands with Vishwa Samudra Group to unveil Devgn Cinex, the new identity of NY Cinemas, at the iconic North Bombay Sarbojanin Durga Puja held at the SNDT Women's College grounds in Juhu. The high-profile rebranding event drew the city's cultural and film fraternity, marking a grand new chapter for cinema in India.

The ceremony began with Durga Puja festivities, followed by the big reveal of the Devgn Cinex logo against a backdrop of cheers, music, and lights. The rebrand came as Vishwa Samudra and NY Cinemas joined forces, with the group pledging to redefine the movie-going experience through upgraded theatres, modern digital technologies, and nationwide expansion.

Speaking at the laun...