Mumbai, June 16 -- Sajid Nadiadwala's Housefull 5 has emerged as a clear winner at the box office, reaffirming the strength of well-packaged commercial cinema. With a production budget of film at 225 crore and an additional 15 crore spent on prints and advertising, the film's total cost stood at 240 crore.
Yet, through a smart blend of box office performance and non-theatrical revenues, the film has secured profitability - marking another feather in the cap of Nadiadwala Grandson Entertainment. Housefull 5 had already recovered a substantial 175 crore pre-release through strategic deals:
90 crore from its OTT rights
55 crore from satellite rights
30 crore from music rights
This left the film with 65 crore to recover from its theatric...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.