Mumbai, Sept. 30 -- Even after the second teaser of Farhan Akhtar's "120 Bahadur," the buzz and excitement that should have been generated is completely absent. Despite a major banner (Excel Entertainment), a strong budget, and a renowned actor like Farhan Akhtar, the film has neither generated significant enthusiasm nor any ground-level buzz. It's one of the few films made on a grand scale today, yet still feels obscure.

The film's shooting was completed long ago. The work, conducted in extremely difficult conditions in remote locations like Ladakh, with temperatures of -10 degrees Celsius and high-altitude schedules, was heavily touted in the promotions. However, the long production time and uncertainty surrounding the pace of promotio...