Mumbai, June 6 -- When you think of Ektaa Kapoor, you don't just think of one genre. You think of drama, thrill, chaos, emotion, rebellion, and sometimes, all of it in the same week. Over the last three decades, she's built a content empire so diverse, it's hard to believe it all came from one banner, Balaji Telefilms.

As she turns 50 tomorrow, here are some examples that prove Brand Ektaa Kapoor isn't defined by one format, it's powered by fearless storytelling across them all.

The Grand Era of Indian Soap Operas

From Kyunki Saas Bhi Kabhi Bahu Thi to Kasautii Zindagii Kay and Kahaani Ghar Ghar Ki, Ektaa redefined Indian TV - creating characters and catchphrases that became part of everyday life. These shows weren't just popular - the...