India, Dec. 26 -- Esports is becoming too big to ignore. With luxury brands like Louis Vuitton, traditional teams like PSG and celebrities like Drake investing in or owning a part of esports teams, the lines between traditional sports and esports are blurring. The latest investor comes as a bit of surprise: The US Navy.

According to a report by USNI, the US Navy has decided to allocate a whopping 97% of its advertising funds into digital marketing, which mainly includes esports and YouTube. That is nearly $33 million for the year 2020. The rest 3 percent or $1 million will be spent on ads on billboards and spots on local radio stations. That means there will be no US Navy advertisement on TV.

The target audience for the advertisements i...