India, April 24 -- Why should a product manager worry about product analytics? How does it matter what the past data indicate about the new product features? Is it necessary for product managers to know about the basics of analytics?

Well, to start with, product enhancement is a fundamental reason why analytics are essential to product management. Product teams would not know how effectively their products meet user expectations without analytics, and product development would become a series of blind shots. Product teams can make educated judgements about enhancing product functionality or introducing new capabilities thanks to the measurements obtained by metrics and the insights offered by analytics. They would be operating in the dar...