India, April 4 -- NU, a recent entrant in the industry from the house of Arzooo, India's largest B2B ecommerce marketplace, launched its first premium product line comprising Smart HDR LED TVs, Air Conditioners and Washing Machines.

Positioning itself as an aspirational brand which is backed by an exhaustive distribution network, NU is extending products that are laden with ARM Quad Core Processor and Blue Fin Technology, features and premium design in a more competitive price range, empowering middle income households to opt for high-end products.

Commenting on the launch of the products, Khushnud Khan, CEO & Co-Founder Arzooo and NU shared, "The Indian consumer durables segment is going through a very fascinating evolution led by cons...