India, May 11 -- Business, is a step wise approach wherein you market to get leads, work on the leads to convert them as customers, manufacture products/provide services to them, collect payments, & repeat.

The process is simple. However, given the management sizes (mostly family-owned businesses) of most businesses in India, the business owners struggle to balance these simple steps. When they focus on one, another one gets out of focus. As a result, they keep on fire-fighting daily & this approach is not conducive for development.

Mentioned activities are complex, inter dependent & hence time consuming to analyse & work upon resulting in ineffective utilisation of time, money & human capital as resources. Businessmen often talk about ...